'Ad'apting to markets : repackaging commercials in Indian languages /

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<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sunitha Srinivas, C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt Ltd, 2015.
Temas:
Advertising > India.
Advertising > Language.
Psycholinguistics.
Sales promotion.
Psycholinguistique.
Ventes > Promotion.
psycholinguistics.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Language
Psycholinguistics
Sales promotion
India
Acceso en línea:Texto completo
Descripción
Sumario:<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9789351502418
9351502414

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