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Store design and visual merchandising : creating store space that encourages buying /
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
[2015]
|
| Edición: | Second edition. |
| Colección: | Consumer behavior collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 150717s2015 nyua ob 001 0 eng d | ||
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| 019 | |a 905985464 |a 974359231 |a 974431556 | ||
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| 100 | 1 | |a Ebster, Claus, |e author. | |
| 245 | 1 | 0 | |a Store design and visual merchandising : |b creating store space that encourages buying / |c Claus Ebster and Marion Garaus. |
| 246 | 3 | 0 | |a Creating store space that encourages buying |
| 250 | |a Second edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c [2015] | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Consumer behavior collection, |x 2163-937X | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: what store design can do for you -- Store layout : understanding and influencing how shoppers navigate your store -- Where am I? Helping shopper orientation in your store -- Store design factors : looking good from store front to store back -- Visual merchandising : capturing customer attention -- Store atmosphere : communicating using the senses -- Experiential store design : make shopping memorable and fun -- A cookbook for best store design : seven recipes. | |
| 520 | |a The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Display of merchandise. | |
| 650 | 0 | |a Stores, Retail |x Design and construction. | |
| 650 | 6 | |a Étalage. | |
| 650 | 7 | |a Display of merchandise |2 fast | |
| 650 | 7 | |a Stores, Retail |x Design and construction |2 fast | |
| 700 | 1 | |a Garaus, Marion, |e author. | |
| 758 | |i has work: |a Store design and visual merchandising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGmXHbfmvVFh7CTFkc9crq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ebster, Claus. |t Store design and visual merchandising. |b Second edition. |d New York, NY : Business Expert Press, 2015 |z 1631571125 |w (OCoLC)906536596 |
| 830 | 0 | |a Consumer behavior collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1983493 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n storedesignvisua0000ebst | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1983493 | ||
| 938 | |a YBP Library Services |b YANK |n 12328312 | ||
| 994 | |a 92 |b IZTAP | ||