Corporate branding in Facebook fan pages : ideas for improving your brand value /

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering tha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zamith Brito, Elaine Pereira (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Facebook (Electronic resource)
Social media > Marketing.
Internet marketing.
Branding (Marketing)
Corporate image.
Marketing sur Internet.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
Corporate image
Internet marketing
corporate brands
Facebook
social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The role of social media in emerging markets
  • Small- and medium-sized enterprises in emerging countries and the use of social media
  • Creating online corporate brands on Facebook fan pages
  • Facebook fan pages, engagement, trust, and word of mouth
  • Creating experiences on Facebook
  • Measuring the performance of brand communities on Facebook.

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