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Corporate branding in Facebook fan pages : ideas for improving your brand value /
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering tha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn913971956 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150717s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d EBLCP |d YDXCP |d OCLCQ |d MERUC |d OCLCF |d ZCU |d OCLCQ |d OCLCO |d TKN |d D6H |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d DXU |d OCLCL |d OCLCQ | ||
| 019 | |a 905985835 | ||
| 020 | |a 9781606499436 | ||
| 020 | |a 1606499432 | ||
| 029 | 1 | |a AU@ |b 000058374290 | |
| 035 | |a (OCoLC)913971956 |z (OCoLC)905985835 | ||
| 037 | |a CL0500000615 |b Safari Books Online | ||
| 050 | 4 | |a HF5414 | |
| 082 | 0 | 4 | |a 361.4 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zamith Brito, Elaine Pereira, |e author. | |
| 245 | 1 | 0 | |a Corporate branding in Facebook fan pages : |b ideas for improving your brand value / |c Eliane Pereira Zamith Brito [and five others]. |
| 246 | 3 | 0 | |a Ideas for improving your brand value |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection, |x 2333-8830 | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed July 16, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages -- Facebook fan pages, engagement, trust, and word of mouth -- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook. | |
| 520 | |a In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and the. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 630 | 0 | 0 | |a Facebook (Electronic resource) |
| 630 | 0 | 7 | |a Facebook (Electronic resource) |2 fast |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 653 | |a corporate brands | ||
| 653 | |a Facebook | ||
| 653 | |a social media | ||
| 758 | |i has work: |a Corporate Branding in Facebook Fan Pages (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXphQR9jYQFKGkGgXBThtq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Zamith Brito, Eliane Pereira. |t Corporate Branding in Facebook Fan Pages : Ideas for Improving Your Brand Value. |d New York : Business Expert Press, ©2015 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1986812 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1986812 | ||
| 938 | |a YBP Library Services |b YANK |n 12332997 | ||
| 994 | |a 92 |b IZTAP | ||