Corporate branding in Facebook fan pages : ideas for improving your brand value /

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering tha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zamith Brito, Elaine Pereira (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Facebook (Electronic resource)
Social media > Marketing.
Internet marketing.
Branding (Marketing)
Corporate image.
Marketing sur Internet.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
Corporate image
Internet marketing
corporate brands
Facebook
social media
Acceso en línea:Texto completo
Descripción
Sumario:In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and the.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781606499436
1606499432
ISSN:2333-8830

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