Marketing places and spaces /

""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Correia, Antónia (Editor ), Gnoth, Juergen (Editor ), Kozak, Metin, 1968- (Editor ), Fyall, Alan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald, 2015.
Edición:First edition.
Colección:Advances in culture, tourism and hospitality research ; v. 10.
Temas:
Tourism > Marketing.
Tourism > Research.
Tourism industry.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
BUSINESS & ECONOMICS > Marketing > General.
Tourism > Marketing
Tourism > Research
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