Sold out : how marketing in school threatens children's well-being and undermines their education /

If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Molnar, Alex
Otros Autores: Boninger, Faith
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Rowman and Littlefield, [2015]
Temas:
Business and education > United States.
Commercialism in schools > United States.
Public schools > United States > Finance.
Consumption (Economics) > United States.
Industrie et éducation > États-Unis.
Publicité dans les écoles > États-Unis.
Écoles publiques > États-Unis > Finances.
EDUCATION > Administration > General.
EDUCATION > Organizations & Institutions.
Business and education
Commercialism in schools
Consumption (Economics)
Public schools > Finance
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments; 1 The Problem of Schoolhouse Commercialism; 2 Schoolhouse Commercializing Trends, 1990-2006; 3 Threats to Children's Psychological Well-Being; 4 Threats to Children's Physical Well-Being; 5 Threats to the Integrity of Children's Education; 6 Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being; 7 Digital Marketing and Threats to Children's Privacy; 8 Closing Thoughts; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Index; About the Authors

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