Cargando…
Qualitative Research in Business : a Practical Overview.
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne, United Kingdom :
Cambridge Scholars Publishing,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and "how to" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o ... |
|---|---|
| Descripción Física: | 1 online resource (195) |
| Bibliografía: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 1443879398 9781443879392 1443866210 9781443866217 |