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Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company /
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany ; Boston, Massachusetts :
De Gruyter,
2015.
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| Colección: | Media and cultural memory ;
Volume 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Frontmatter
- Acknowledgements
- Contents
- 1. Introduction
- 2. A Cultural Perspective on Organizational Remembrance in Corporations
- 3. Empirical Research Design
- 4. Audi Tradition in its Role as the Official Carrier of Organizational Remembrance
- 5. Purposes and Cultural Forms of Organizational Remembrance
- 6. Multiple Stakeholders of the Corporate Past
- 7. Organizational Remembrance as a Historical Process of Evolution and Differentiation
- 8. The Emergence of Historical Consciousness among the Workforce
- 9. Construing Organizational Reality through Retrospection
- 10. Constructing Identities in Light of the Corporate Past
- 11. Conclusion
- 12. Appendix
- Primary Material Cited
- Academic Works Cited
- Subject index.