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Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company /
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany ; Boston, Massachusetts :
De Gruyter,
2015.
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| Colección: | Media and cultural memory ;
Volume 21. |
| Temas: | |
| Acceso en línea: | Texto completo |