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Organizational cultures of remembrance : exploring the relationships between memory, identity, and image in an automobile company /
Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a b...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Germany ; Boston, Massachusetts :
De Gruyter,
2015.
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| Colección: | Media and cultural memory ;
Volume 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in the German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future. |
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| Descripción Física: | 1 online resource (396 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 3110420686 3110425637 9783110425635 3110420821 9783110420821 9783110420685 |
| ISSN: | 1613-8961 ; 1613-8961 |