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Kirchliche kommunikation kalkulieren : systemtheoretische perspektiven für die lutherdekade 2017 /
Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin, Germany ; Boston, Massachusetts :
De Gruyter,
2015.
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| Colección: | Praktische Theologie im Wissenschaftsdiskurs ;
Bd. 18. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching its intended target audience can be improved by using a systems theory based calculus. |
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| Descripción Física: | 1 online resource (430 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9783110410075 3110410079 3110410117 9783110410112 3110405121 9783110405125 |
| ISSN: | 1865-1658 ; 1865-1658 |