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Marketing : prozess- und praxisorientierte grundlagen /
The textbook covers the basic elements of conceptual marketing. The focus is on the marketing of consumer goods, and the fourth edition places special emphasis on brand marketing. The sub-strategic dimension of brand policy is examined in the context of marketing tools. The chapter on contracting po...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin, Germany ; Boston, Massachusetts :
De Gruyter Oldenbourg,
2015.
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| Colección: | De Gruyter Studium.
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| Temas: | |
| Acceso en línea: | Texto completo |