The handbook of persuasion and social marketing /

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Stewart, David W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara, Calif. : Praeger, 2014.
Temas:
Social marketing.
Marketing > Social aspects.
Marketing social.
Marketing > Aspect social.
Marketing > Social aspects
Social marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • v. 1. Historical and social foundations
  • v. 2. Conceptual, theoretical, and strategic dimensions
  • v. 3. Applications and uses.

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