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The handbook of persuasion and social marketing /
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara, Calif. :
Praeger,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn911399089 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 140428s2014 cau ob 001 0 eng d | ||
| 040 | |a AX@ |b eng |e pn |c AX@ |d OCLCO |d EBLCP |d DEBSZ |d OCLCO |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d MERUC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 904208856 | ||
| 020 | |a 1440804052 |q (e-book) | ||
| 020 | |a 9781440804052 |q (e-book) | ||
| 020 | |z 1440804044 |q (alk. paper) | ||
| 020 | |z 9781440804045 |q (alk. paper) | ||
| 029 | 1 | |a DEBSZ |b 431908141 | |
| 035 | |a (OCoLC)911399089 |z (OCoLC)904208856 | ||
| 050 | 4 | |a HF5414 |b .H364 2014 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The handbook of persuasion and social marketing / |c David W. Stewart, editor. |
| 260 | |a Santa Barbara, Calif. : |b Praeger, |c 2014. | ||
| 300 | |a 1 online resource (3 volumes in 1 (vi, 1009 pages)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 700 | 1 | |a Stewart, David W. | |
| 758 | |i has work: |a The handbook of persuasion and social marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6DmjmdJPTfwDyfF36WcK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Handbook of persuasion and social marketing. |d Santa Barbara, Calif. : Praeger, 2014 |z 1440804044 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1930120 |z Texto completo |
| 938 | |a ABC-Clio |b ABCC |n ABC1440804052 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1930120 | ||
| 994 | |a 92 |b IZTAP | ||