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The handbook of persuasion and social marketing /
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara, Calif. :
Praeger,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. |
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| Descripción Física: | 1 online resource (3 volumes in 1 (vi, 1009 pages)) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1440804052 9781440804052 |