Sales ethics : how to sell effectively while doing the right thing /

Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a "bottom-up" approach that starts from an analysis of s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Alessandri, Alice (Autor), Aleo, Alberto (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Giving voice to values on business ethics and corporate social responsibility collection.
Temas:
Selling > Moral and ethical aspects.
Business ethics.
Vente > Aspect moral.
Morale des affaires.
Business ethics
Selling > Moral and ethical aspects
customer relationship
effectiveness
negotiation technique
reciprocity
Sales Ethics
sales strategy
trust
value
well-being
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why read a book on sales ethics?
  • The key concepts in sales ethics
  • The economic theories underlying sales ethics
  • Preparing for negotiations
  • The phases of sales ethics
  • Conclusions: the second step.

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