Effective CRM using predictive analytics /

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chorianopoulos, Antonios
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, UK : John Wiley & Sons Inc., 2015.
Temas:
Customer relations > Management > Data processing.
Data mining.
Data Mining
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management > Data processing
Data mining
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
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