Start a revolution : stop acting like a library /

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Bizzle shows how successful libraries introduce new ideas into their presentations, web presence, and digital services. Marketing campaigns can be a challenge, and Bizzle shares universal concepts to promote a successful social media presence and increase community awareness of your library.--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bizzle, Ben (Autor), Flora, Maria (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, an imprint of the American Library Association, 2015.
Temas:
Craighead County and Jonesboro Public Library (Ark.)
Libraries > United States > Marketing > Case studies.
Libraries > Public relations > United States > Case studies.
Public libraries > Information technology > United States > Case studies.
Libraries and community > United States > Case studies.
Public libraries > Arkansas.
Bibliothèques > Relations publiques > États-Unis > Études de cas.
Bibliothèques publiques > États-Unis > Technologie de l'information > Études de cas.
Relations bibliothèque-collectivité > États-Unis > Études de cas.
Bibliothèques publiques > Arkansas.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries and community
Libraries > Marketing
Libraries > Public relations
Public libraries
Arkansas
United States
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Jonesboro story. The digital library ; Going mobile
  • Crooked Valley Regional Library. Facebook ; Facebook advertising (or, How I learned to stop worrying and love Mark Zuckerberg) ; Marketing in the "real world" ; Making pretty pictures ; Convincing the decision makers ; Start your own revolution
  • Appendix A. Twitter / by Ned Potter
  • Appendix B. Pinterest / by Josh Tate
  • Appendix C. More convincing the decision makers / by Carson Block.

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