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Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which custom...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
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| Colección: | Selling and sales force management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Le Bon, Joël |c (College teacher), |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjrx4c6WB8Y8jCptfwvHyd | |
| 245 | 1 | 0 | |a Key account management : |b strategies to leverage information, technology, and relationships to deliver value to large customers / |c Joël Le Bon, Carl A. Herman. |
| 246 | 3 | 0 | |a Strategies to leverage information, technology, and relationships to deliver value to large customers |
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Selling and sales force management collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed May 26, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Key account management, organizational alignment, and the selling center -- Building and delivering value to key accounts -- Leveraging collaborative CRM and technology -- Business customer marketing and key account development. | |
| 520 | |a Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Selling |x Key accounts. | |
| 650 | 0 | |a Marketing |x Key accounts. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Budgets de publicité. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing |x Key accounts |2 fast | |
| 650 | 7 | |a Selling |x Key accounts |2 fast | |
| 700 | 1 | |a Herman, Carl A., |e author. | |
| 758 | |i has work: |a Key account management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFrh4p6jf7bBPKcFdVHW8P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Le Bon, Joel. |t Key Account Management : Strategies to Leverage Information, Technology, and Relationships to Deliver Value to Large Customers. |d New York : Business Expert Press, ©2015 |
| 830 | 0 | |a Selling and sales force management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2046041 |z Texto completo |
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