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Social media : principles and applications /

"Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sheldon, Pavica, 1980-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : New York ; London : Boulder ; Lexington Books, [2015]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Sheldon, Pavica,  |d 1980-  |1 https://id.oclc.org/worldcat/entity/E39PCjKDJjBHTCVQ9pdqXtf7BP 
245 1 0 |a Social media :  |b principles and applications /  |c Pavica Sheldon. 
264 1 |a Lanham :  |b Boulder ;  |a New York ;  |a London :  |b Lexington Books,  |c [2015] 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
505 0 0 |g Machine generated contents note:  |g I.  |t Principles of Social Media --  |g 1.  |t Social Media and Traditional Interpersonal Communication Theories --  |g 2.  |t Social Media and Theories of Mass Communication --  |g 3.  |t Psychology of Social Media --  |g II.  |t Applications of Social Media --  |g 4.  |t Social Media in Politics --  |g 5.  |t Social Media Privacy and Security --  |g 6.  |t Social Media in Education --  |g 7.  |t Social Media and Disaster Communication --  |g 8.  |t Social Media and Advertising --  |g 9.  |t Social Media Addiction. 
520 |a "Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars."--Publisher's description 
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650 0 |a Social media. 
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650 6 |a Médias sociaux. 
650 6 |a Communication interpersonnelle. 
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