Marketing intelligence & Planning. Volume 33, number 2, Brand, identity and corporate reputation /

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Brand, Identity and Corporate Reputation Conference Porto, Portugal
Otros Autores: Lim, Ming (Editor ), Machado, Joana Cesar (Editor ), Iglesias, Oriol (Editor )
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford] : Emerald Group Publishing Limited, 2015.
Temas:
Branding (Marketing) > Congresses.
Corporate image > Congresses.
Product management > Congresses.
Business communication > Congresses.
Corporations > Public relations > Congresses.
Stratégie de marque > Congrès.
Entreprises > Image > Congrès.
Produits commerciaux > Gestion > Congrès.
Communication dans l'entreprise > Congrès.
Sociétés > Relations publiques > Congrès.
Product management
Branding (Marketing)
Business communication
Corporate image
Corporations > Public relations
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships.

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