Marketing intelligence & Planning. Volume 33, number 2, Brand, identity and corporate reputation /

The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Brand, Identity and Corporate Reputation Conference Porto, Portugal
Otros Autores: Lim, Ming (Editor ), Machado, Joana Cesar (Editor ), Iglesias, Oriol (Editor )
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: [Bradford] : Emerald Group Publishing Limited, 2015.
Temas:
Branding (Marketing) > Congresses.
Corporate image > Congresses.
Product management > Congresses.
Business communication > Congresses.
Corporations > Public relations > Congresses.
Stratégie de marque > Congrès.
Entreprises > Image > Congrès.
Produits commerciaux > Gestion > Congrès.
Communication dans l'entreprise > Congrès.
Sociétés > Relations publiques > Congrès.
Product management
Branding (Marketing)
Business communication
Corporate image
Corporations > Public relations
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behavi.
Descripción Física:1 online resource (115 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781784419448
1784419443

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