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Innovation in B2B networks.
Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization. When a...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2015.
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| Colección: | Journal of Business & Industrial Marketing ;
Volume 30 no. 3/4, |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Collaborative innovation has led to the development of the concept of 'innovation networks' - defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization. When analyzing innovation on a collective level, concern regarding actors' heterogeneity and its effects on the innovation process emerges as relevant. However, in marketing studies, this topic has not been significantly developed. Innovation as a collective process involves a multitude of very heterogeneous business. |
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| Notas: | Drivers of institutional innovation in networks: unleashing the innovation potential of domesticated marketsKnowledge transfer between actors in the innovation system: a study of higher education institutions (HEIS) and SMES. |
| Descripción Física: | 1 online resource (221 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781785601552 1785601555 |
| ISSN: | 0885-8624 ; |