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Co-creating service experience.
The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2015.
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| Colección: | Journal of Service Management: Volume 26, Issue 2.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; Guest editorial; Service experience co-creation: conceptualization, implications, and future research directions; The context of experience; Service experiences beyond the direct use: indirect customer use experiences of smartphone apps; Co-creating service experiencepractices; Co-creating the collective service experience; Experience co-creationin financial services:an empirical exploration; The co-creation experience from the customer perspective: its measurement and determinants.