Co-creating service experience.
The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the s...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Jaakkola, Elina |
Otros Autores: | Helkkula, Anu, Aarikka-Stenroos, Leena, Kandampully, Jay |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford :
Emerald Group Publishing Limited,
2015.
|
Colección: | Journal of Service Management: Volume 26, Issue 2.
|
Temas: | |
Acceso en línea: | Texto completo |
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