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Co-creating service experience.

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jaakkola, Elina
Otros Autores: Helkkula, Anu, Aarikka-Stenroos, Leena, Kandampully, Jay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2015.
Colección:Journal of Service Management: Volume 26, Issue 2.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Co-creating service experience. 
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490 1 |a Journal of Service Management: Volume 26, Issue 2 
588 0 |a Print version record. 
505 0 |a Cover; Editorial advisory board; Guest editorial; Service experience co-creation: conceptualization, implications, and future research directions; The context of experience; Service experiences beyond the direct use: indirect customer use experiences of smartphone apps; Co-creating service experiencepractices; Co-creating the collective service experience; Experience co-creationin financial services:an empirical exploration; The co-creation experience from the customer perspective: its measurement and determinants. 
520 |a The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study. 
504 |a Includes bibliographical references. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Management. 
650 0 |a Service industries  |x Management  |v Periodicals. 
650 0 |a Service industries  |x Management. 
650 6 |a Gestion. 
650 6 |a Services (Industrie)  |x Gestion  |v Périodiques. 
650 6 |a Services (Industrie)  |x Gestion. 
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650 7 |a Service industries  |x Management  |2 fast 
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700 1 |a Helkkula, Anu. 
700 1 |a Aarikka-Stenroos, Leena. 
700 1 |a Kandampully, Jay. 
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