Corporate social responsibility in the digital age /

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Adi, Ana (Editor ), Grigore, Georgiana (Editor ), Crowther, David (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, England : Emerald, 2015.
Edición:First edition.
Colección:Developments in corporate governance and responsibility ; Volume 7.
Temas:
Social responsibility of business.
Business ethics.
Entreprises > Responsabilité sociale.
Morale des affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business ethics
Social responsibility of business
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • Introduction to corporate social responsibility in the digital age
  • Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi
  • The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen
  • Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi
  • Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Roşca, Andrei Claudiu Sarău, Andreea-Angela Vonṭea
  • How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay
  • CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen
  • Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay
  • Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore
  • Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho
  • A synoptic research overview of CSR amongst Romanian managers / Dumitru Borţun
  • CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Cris̜an, Alexandra Zbuchea
  • Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou
  • CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.

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