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Journal of communication management : EUPRERA conference 2013.
This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald : Principal journal publisher of The Chartered Institute of Public Relations,
[2015]
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| Colección: | Journal of Communication Management: Volume 19, Issue 1.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Editorial advisory board; A "practice turn" for global public relations: an alternative approach; The German plagiarism crisis; Mapping communication management competencies for European practitioners; Advancing the country image construct from a public relations perspective; Shock events and corporate announcements; Tetra Pak Italy's ingredient branding: an exploratory case of strategic communication.