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Journal of communication management : EUPRERA conference 2013.
This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald : Principal journal publisher of The Chartered Institute of Public Relations,
[2015]
|
| Colección: | Journal of Communication Management: Volume 19, Issue 1.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn909899769 | ||
| 003 | OCoLC | ||
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| 019 | |a 908074917 | ||
| 020 | |a 9781785600036 |q (e-book) | ||
| 020 | |a 1785600036 |q (e-book) | ||
| 020 | |z 9781785600029 | ||
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| 035 | |a (OCoLC)909899769 |z (OCoLC)908074917 | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Journal of communication management : |b EUPRERA conference 2013. |
| 264 | 1 | |a [Bradford, England] : |b Emerald : |b Principal journal publisher of The Chartered Institute of Public Relations, |c [2015] | |
| 264 | 4 | |c ©[2015] | |
| 300 | |a 1 online resource (117 pages) : |b illustrations, tables, graphs | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of Communication Management: Volume 19, Issue 1 | |
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed April 25, 2015). | |
| 505 | 0 | |a Cover; Editorial advisory board; A "practice turn" for global public relations: an alternative approach; The German plagiarism crisis; Mapping communication management competencies for European practitioners; Advancing the country image construct from a public relations perspective; Shock events and corporate announcements; Tetra Pak Italy's ingredient branding: an exploratory case of strategic communication. | |
| 520 | |a This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in management |v Congresses. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 6 | |a Communication en gestion |v Congrès. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Journal of communication management : EUPRERA conference 2013. |d [Bradford, England] : Emerald : Principal journal publisher of The Chartered Institute of Public Relations, c[2015] |h 116 pages |k Journal of Communication Management ; Volume 19, Number 1 |x 1363-254X |z 9781785600029 |
| 830 | 0 | |a Journal of Communication Management: Volume 19, Issue 1. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2030579 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL2030579 | ||
| 938 | |a ebrary |b EBRY |n ebr11043418 | ||
| 938 | |a YBP Library Services |b YANK |n 12386398 | ||
| 994 | |a 92 |b IZTAP | ||