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Online marketing to investors : how to develop effective investor relations /
This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2015.
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| Colección: | Finance and financial management collection.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Online Marketing to Investors How to Develop Effective Investor Relations; Advanced Quotes for Online Marketing to Investors; Contents; List of Figures; Preface; CHAPTER 1: The Purpose of Investor Relations; CHAPTER 2: The Development of Investor Relations; CHAPTER 3: The Ethics of Investor Relations; CHAPTER 4: How the London Stock Exchange Works; CHAPTER 5: Marketing and IR; CHAPTER 6: Principles of Corporate Reputation and Investor Communication; CHAPTER 7: Crafting an Investment Thesis; CHAPTER 8: Crafting the Investor Marketing Strategy; CHAPTER 9: Executing the Strategy.
- CHAPTER 10: Introducing the InternetCHAPTER 11: Using Traditional Online Channels; CHAPTER 12: Using New and Social Media; CHAPTER 13: The Future of Investor Relations; CHAPTER 14: Case Studies; References; About the Author; Index; Ad page; Cover.