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Online marketing to investors : how to develop effective investor relations /
This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2015.
|
| Colección: | Finance and financial management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn908767624 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150512s2015 nyua ob 001 0 eng d | ||
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| 020 | |a 9781631571411 | ||
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| 082 | 0 | 4 | |a 659.285 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Valentine, Daniel, |e author. | |
| 245 | 1 | 0 | |a Online marketing to investors : |b how to develop effective investor relations / |c Daniel Valentine. |
| 246 | 3 | 0 | |a How to develop effective investor relations |
| 264 | 1 | |a New York : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Business Expert Press finance and financial management collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed May 8, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Online Marketing to Investors How to Develop Effective Investor Relations; Advanced Quotes for Online Marketing to Investors; Contents; List of Figures; Preface; CHAPTER 1: The Purpose of Investor Relations; CHAPTER 2: The Development of Investor Relations; CHAPTER 3: The Ethics of Investor Relations; CHAPTER 4: How the London Stock Exchange Works; CHAPTER 5: Marketing and IR; CHAPTER 6: Principles of Corporate Reputation and Investor Communication; CHAPTER 7: Crafting an Investment Thesis; CHAPTER 8: Crafting the Investor Marketing Strategy; CHAPTER 9: Executing the Strategy. | |
| 505 | 8 | |a CHAPTER 10: Introducing the InternetCHAPTER 11: Using Traditional Online Channels; CHAPTER 12: Using New and Social Media; CHAPTER 13: The Future of Investor Relations; CHAPTER 14: Case Studies; References; About the Author; Index; Ad page; Cover. | |
| 520 | 3 | |a This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporations |x Investor relations. | |
| 650 | 0 | |a Stocks |x Internet marketing. | |
| 650 | 7 | |a Corporations |x Investor relations |2 fast | |
| 758 | |i has work: |a Online Marketing to Investors (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYRTQqwXy9jQWmGBkTqBWC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Valentine, Daniel R. |t Online Marketing to Investors : How to Develop Effective Investor Relations. |d New York : Business Expert Press, ©2015 |
| 830 | 0 | |a Finance and financial management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2027699 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n onlinemarketingt0000vale | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL2027699 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis31432275 | ||
| 938 | |a YBP Library Services |b YANK |n 12394069 | ||
| 994 | |a 92 |b IZTAP | ||