The SAGE Handbook of Persuasion : Developments in Theory and Practice.

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The Second Edition of <strong>The SAGE Handbook of Persuasion: Developments in Theory and Practice </strong>provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplina...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dillard, James Price
Otros Autores: Shen, Lijiang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2012.
Temas:
Persuasion (Psychology) > Social aspects.
Persuasion (Rhetoric)
Persuasion (Psychology) > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Part I
  • Fundamental Issues; Chapter 1
  • Persuasion in the Rhetorical Tradition; Chapter 2
  • The Effects of Message Features: Content, Structure, and Style; Chapter 3
  • Media Influence as Persuasion; Chapter 4
  • Outcomes of Persuasion: Behavioral, Cognitive, and Social; Chapter 5
  • On Being Persuaded: Some Basic Distinctions; Part II
  • Theories, Perspectives, and Traditions; Chapter 6
  • Discrepancy Models of Belief Change; Chapter 7
  • Functional Attitude Theory; Chapter 8
  • Reasoned Action Theory: Persuasion as Belief-Based Behavior Change.
  • Chapter 9
  • The Elaboration Likelihood ModelChapter 10
  • Affect and Persuasion; Chapter 11
  • Reactance Theory and Persuasion; Chapter 12
  • Fear Appeals; Chapter 13
  • Narrative Persuasion; Chapter 14
  • Inoculation Theory; Chapter 15
  • Supportive and Persuasive Communication: Theoretical Intersections; Part III
  • Contexts, Settings, and Applications; Chapter 16
  • Political Persuasion; Chapter 17
  • Persuasive Strategies in Health Campaigns; Chapter 18
  • The Siren's Call: Mass Media and Drug Prevention.
  • Chapter 19
  • Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and AdvertisingChapter 20
  • Persuasion in the Legal Setting; Chapter 21
  • Persuading in the Small Group Context; Chapter 22
  • When Presumed Influence Turns Real: An Indirect Route of Media Influence; Chapter 23
  • How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies; Author Index; Subject Index; About the Authors.

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