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The SAGE Handbook of Persuasion : Developments in Theory and Practice.
The Second Edition of <strong>The SAGE Handbook of Persuasion: Developments in Theory and Practice </strong>provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplina...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Dillard, James Price. | |
| 245 | 1 | 4 | |a The SAGE Handbook of Persuasion : |b Developments in Theory and Practice. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2012. | ||
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| 505 | 0 | |a Cover; Contents; Part I -- Fundamental Issues; Chapter 1 -- Persuasion in the Rhetorical Tradition; Chapter 2 -- The Effects of Message Features: Content, Structure, and Style; Chapter 3 -- Media Influence as Persuasion; Chapter 4 -- Outcomes of Persuasion: Behavioral, Cognitive, and Social; Chapter 5 -- On Being Persuaded: Some Basic Distinctions; Part II -- Theories, Perspectives, and Traditions; Chapter 6 -- Discrepancy Models of Belief Change; Chapter 7 -- Functional Attitude Theory; Chapter 8 -- Reasoned Action Theory: Persuasion as Belief-Based Behavior Change. | |
| 505 | 8 | |a Chapter 9 -- The Elaboration Likelihood ModelChapter 10 -- Affect and Persuasion; Chapter 11 -- Reactance Theory and Persuasion; Chapter 12 -- Fear Appeals; Chapter 13 -- Narrative Persuasion; Chapter 14 -- Inoculation Theory; Chapter 15 -- Supportive and Persuasive Communication: Theoretical Intersections; Part III -- Contexts, Settings, and Applications; Chapter 16 -- Political Persuasion; Chapter 17 -- Persuasive Strategies in Health Campaigns; Chapter 18 -- The Siren's Call: Mass Media and Drug Prevention. | |
| 505 | 8 | |a Chapter 19 -- Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and AdvertisingChapter 20 -- Persuasion in the Legal Setting; Chapter 21 -- Persuading in the Small Group Context; Chapter 22 -- When Presumed Influence Turns Real: An Indirect Route of Media Influence; Chapter 23 -- How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies; Author Index; Subject Index; About the Authors. | |
| 520 | |a The Second Edition of <strong>The SAGE Handbook of Persuasion: Developments in Theory and Practice </strong>provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Persuasion (Psychology) |x Social aspects. | |
| 650 | 0 | |a Persuasion (Rhetoric) | |
| 650 | 7 | |a Persuasion (Psychology) |x Social aspects |2 fast | |
| 650 | 7 | |a Persuasion (Rhetoric) |2 fast | |
| 700 | 1 | |a Shen, Lijiang. | |
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| 776 | 0 | 8 | |i Print version: |a Dillard, James Price. |t SAGE Handbook of Persuasion : Developments in Theory and Practice. |d Thousand Oaks : SAGE Publications, ©2012 |z 9781412983136 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1995628 |z Texto completo |
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