The SAGE Handbook of Persuasion : Developments in Theory and Practice.

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The Second Edition of <strong>The SAGE Handbook of Persuasion: Developments in Theory and Practice </strong>provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplina...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dillard, James Price
Otros Autores: Shen, Lijiang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2012.
Temas:
Persuasion (Psychology) > Social aspects.
Persuasion (Rhetoric)
Persuasion (Psychology) > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:The Second Edition of <strong>The SAGE Handbook of Persuasion: Developments in Theory and Practice </strong>provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Descripción Física:1 online resource (457 pages)
ISBN:9781452262048
1452262047

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