The gamification toolkit : dynamics, mechanics, and components for the win /

Take your gamification efforts to the next levelWhen "The Economist" covered Kevin Werbach and Dan Hunter's new book "For the Win" in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fa...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Werbach, Kevin (Autor), Hunter, Dan, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Wharton Digital Press, [2015]
Temas:
Internet marketing.
Marketing > Social aspects > Games.
Social media > Economic aspects.
Marketing sur Internet.
Marketing > Aspect social > Jeux.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Marketing > Social aspects
Social media > Economic aspects
Games
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Contents
  • Introduction
  • Chapter One. Practical Gamification
  • Chapter Two. Dynamics-The Foundation
  • Chapter Three. Mechanics-Driving Action
  • Chapter Four. Components-Tactics in Motion
  • Chapter Five. Bringing It All Together
  • About the Authors
  • About Wharton Digital Press
  • About The Wharton School
  • Endnotes.

Ejemplares similares