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The gamification toolkit : dynamics, mechanics, and components for the win /
Take your gamification efforts to the next levelWhen "The Economist" covered Kevin Werbach and Dan Hunter's new book "For the Win" in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Wharton Digital Press,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 4 | |a The gamification toolkit : |b dynamics, mechanics, and components for the win / |c Kevin Werbach and Dan Hunter. |
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| 520 | 8 | |a Take your gamification efforts to the next levelWhen "The Economist" covered Kevin Werbach and Dan Hunter's new book "For the Win" in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. "For the Win" has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera. Now, in their new ebook "The Gamification Toolkit," Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game--for the win | |
| 505 | 0 | |a Intro -- Contents -- Introduction -- Chapter One. Practical Gamification -- Chapter Two. Dynamics-The Foundation -- Chapter Three. Mechanics-Driving Action -- Chapter Four. Components-Tactics in Motion -- Chapter Five. Bringing It All Together -- About the Authors -- About Wharton Digital Press -- About The Wharton School -- Endnotes. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Social aspects |x Games. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing |x Aspect social |x Jeux. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Werbach, Kevin. |t Gamification Toolkit : Dynamics, Mechanics, and Components for the Win. |d New York : Wharton Digital Press, ©2015 |
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