The gamification toolkit : dynamics, mechanics, and components for the win /

Take your gamification efforts to the next levelWhen "The Economist" covered Kevin Werbach and Dan Hunter's new book "For the Win" in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Werbach, Kevin (Autor), Hunter, Dan, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Wharton Digital Press, [2015]
Temas:
Internet marketing.
Marketing > Social aspects > Games.
Social media > Economic aspects.
Marketing sur Internet.
Marketing > Aspect social > Jeux.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Marketing > Social aspects
Social media > Economic aspects
Games
Acceso en línea:Texto completo
Descripción
Sumario:Take your gamification efforts to the next levelWhen "The Economist" covered Kevin Werbach and Dan Hunter's new book "For the Win" in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. "For the Win" has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera. Now, in their new ebook "The Gamification Toolkit," Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game--for the win
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781613630686
1613630689

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