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Green Products : Perspectives on Innovation and Adoption.

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusum...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neiva de Figueiredo, Joao
Otros Autores: Guillen, Mauro F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2012.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Green Products :  |b Perspectives on Innovation and Adoption. 
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505 0 |a Front Cover; Contents; Foreword; Editors; Contributors; Chapter 1 -- Mapping the Universe of Green Products; Chapter 2 -- The Need for Sustainable Energy Systems; Chapter 3 -- The Transition from Oil Dependency to Sustainability in Denmark; Chapter 4 -- The Revival of Battery-Powered Electric Vehicles in Japan; Chapter 5 -- Sustainable Urban Mass Transport; Chapter 6 -- The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel; Chapter 7 -- The Challenge of Sustainable Tourism; Chapter 8 -- Conclusion: Green Product Innovation and Adoption; Bibliography. 
505 8 |a Appendix 1: The Green Products UniverseAppendix 2: Essential Readings on Green Products; Back Cover. 
520 |a ... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems DivisionThis is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students' resea. 
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650 0 |a Green products. 
650 0 |a Energy conservation. 
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