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Green Products : Perspectives on Innovation and Adoption.

... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusum...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neiva de Figueiredo, Joao
Otros Autores: Guillen, Mauro F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2012.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. This book should help managers think creatively not only about the energy footprint of their products and operations, but also about the sustainability and future of their business models.-Michael A. Cusumano, author of Staying Power (2010) and SMR Distinguished Professor, MIT Sloan School of Management and Engineering Systems DivisionThis is an inspiring book because it provides concise syntheses of the state of the art in important green products. The source of the case studies, MBA students' resea.
Descripción Física:1 online resource (216 pages)
ISBN:9781466503182
1466503181