Healthcare Biotechnology : a Practical Guide.

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"" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dogramatzis, Dimitris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2010.
Temas:
Biomedical Technology > organization and administration.
Biotechnology industries.
Biotechnology.
Pharmaceutical biotechnology.
Biotechnology
Bio-industries.
Biotechnologie.
Biotechnologie pharmaceutique.
bioengineering.
Biotechnology industries
Pharmaceutical biotechnology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Contents; Preface; Author; Part I. The Healthcare Biotechnology Industry; Body; Chapter 1. Bioeconomy; Part II. Intellectual Property; Chapter 2. Intellectual Property Management; Chapter 3. Biolicensing; Part III. Funding; Chapter 4. Biofinance; Chapter 5. Biopartnering; Part IV. New Product; Chapter 6. Biodrug Research; Chapter 7. Biomanufacturing; Part V. Marketing; Chapter 8. Biomarketing Planning; Chapter 9. Biopromotion; Chapter 10. Biopricing; Chapter 11. Biosupply Chain; Chapter 12. Biobrand Life Cycle Management; Part VI. Running the Business.
  • Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle; Appendices; Back Cover.

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