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Healthcare Biotechnology : a Practical Guide.

"" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dogramatzis, Dimitris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2010.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Dogramatzis, Dimitris. 
245 1 0 |a Healthcare Biotechnology :  |b a Practical Guide. 
260 |a Hoboken :  |b CRC Press,  |c 2010. 
300 |a 1 online resource (664 pages) 
336 |a text  |b txt  |2 rdacontent 
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588 0 |a Print version record. 
505 0 |a Front Cover; Contents; Preface; Author; Part I. The Healthcare Biotechnology Industry; Body; Chapter 1. Bioeconomy; Part II. Intellectual Property; Chapter 2. Intellectual Property Management; Chapter 3. Biolicensing; Part III. Funding; Chapter 4. Biofinance; Chapter 5. Biopartnering; Part IV. New Product; Chapter 6. Biodrug Research; Chapter 7. Biomanufacturing; Part V. Marketing; Chapter 8. Biomarketing Planning; Chapter 9. Biopromotion; Chapter 10. Biopricing; Chapter 11. Biosupply Chain; Chapter 12. Biobrand Life Cycle Management; Part VI. Running the Business. 
505 8 |a Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle; Appendices; Back Cover. 
520 |a "" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Biomedical Technology  |x organization and administration. 
650 0 |a Biotechnology industries. 
650 0 |a Biotechnology. 
650 0 |a Pharmaceutical biotechnology. 
650 2 |a Biotechnology 
650 6 |a Bio-industries. 
650 6 |a Biotechnologie. 
650 6 |a Biotechnologie pharmaceutique. 
650 7 |a bioengineering.  |2 aat 
650 7 |a Biotechnology  |2 fast 
650 7 |a Biotechnology industries  |2 fast 
650 7 |a Pharmaceutical biotechnology  |2 fast 
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