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Business strategy : a guide to effective decision-making /
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic de...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Economist,
2014.
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| Edición: | Third edition. |
| Colección: | Economist Books.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- List of figures and tables; 1 What is business strategy?; 2 What strategic thinking can achieve; 3 The different views of strategy; 4 Forces that shape business strategy; 5 Scenarios; 6 Involving and engaging stakeholders; 7 Resources and strategy; 8 Strategies for growth; 9 Developing a business strategy and thinking strategically; 10 Vision; 11 Leading people through change; 12 Implementing business strategy; 13 Strategic innovation; 14 Competitiveness and customer focus; 15 Sales, marketing and brand management; 16 Managing knowledge and information; 17 Managing finance and risk.
- 18 Making strategic decisionsNotes and references; Index.