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Business strategy : a guide to effective decision-making /

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic de...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kourdi, Jeremy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Economist, 2014.
Edición:Third edition.
Colección:Economist Books.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Business strategy :  |b a guide to effective decision-making /  |c Jeremy Kourdi. 
250 |a Third edition. 
264 1 |a London :  |b Economist,  |c 2014. 
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500 |a Previous edition: 2009. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a List of figures and tables; 1 What is business strategy?; 2 What strategic thinking can achieve; 3 The different views of strategy; 4 Forces that shape business strategy; 5 Scenarios; 6 Involving and engaging stakeholders; 7 Resources and strategy; 8 Strategies for growth; 9 Developing a business strategy and thinking strategically; 10 Vision; 11 Leading people through change; 12 Implementing business strategy; 13 Strategic innovation; 14 Competitiveness and customer focus; 15 Sales, marketing and brand management; 16 Managing knowledge and information; 17 Managing finance and risk. 
505 8 |a 18 Making strategic decisionsNotes and references; Index. 
520 |a The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's ove. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Strategic planning. 
650 0 |a Business planning. 
650 0 |a Decision making. 
650 6 |a Planification stratégique. 
650 6 |a Prise de décision. 
650 7 |a decision making.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Decision-Making & Problem Solving.  |2 bisacsh 
650 7 |a Business planning  |2 fast 
650 7 |a Decision making  |2 fast 
650 7 |a Strategic planning  |2 fast 
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