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Origination : the geographies of brands and branding /
"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK :
Wiley Blackwell,
2015.
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| Colección: | RGS-IBG book series.
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| Temas: | |
| Acceso en línea: | Texto completo |