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Origination : the geographies of brands and branding /
"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, UK :
Wiley Blackwell,
2015.
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| Colección: | RGS-IBG book series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Pike, Andy, |d 1968- |e author. | |
| 245 | 1 | 0 | |a Origination : |b the geographies of brands and branding / |c Andy Pike. |
| 264 | 1 | |a Chichester, West Sussex, UK : |b Wiley Blackwell, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a RGS-IBG book series | |
| 505 | 0 | |a The Geographies of Brands and Branding -- Origination -- 'Local' Origination ... Newcastle Brown Ale -- 'National' Origination ... Burberry -- 'Global' Origination ... Apple -- Territorial Development. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (John Wiley, viewed April 20, 2015). | |
| 520 | |a "Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy."--Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Commercial geography. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Géographie commerciale. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Commercial geography |2 fast | |
| 758 | |i has work: |a Origination (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJK3dRwxJfQWQQ7r8j4hd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Pike, Andy, 1968- |t Origination : The Geographies of Brands and Branding. |d Hoboken : Wiley, ©2015 |z 9781118556405 |
| 830 | 0 | |a RGS-IBG book series. | |
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