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Mass moralizing : marketing and moral storytelling /
Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hopkins, Phil, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PCjCCCQgyPqw67rQyTW4HFq | |
| 245 | 1 | 0 | |a Mass moralizing : |b marketing and moral storytelling / |c Phil Hopkins. |
| 264 | 1 | |a Lanham : |b Rowman & Littlefield, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Self and world: story, image, brand -- The stories we tell -- Truth-telling narratives -- Spectacle: the ontology of image -- Tribes: hyperrealized and mythical belonging -- Mass moralizing -- The good life -- Morality for sale -- Morality as consumption -- Morality as propaganda. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves into commodities. It sheds light on a subtle but important new concern about the ever-shrinking difference between human values and consumer values. <br /> | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Moral and ethical aspects. | |
| 650 | 0 | |a Communication |x Moral and ethical aspects. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Médias |x Aspect moral. | |
| 650 | 6 | |a Communication |x Aspect moral. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a PHILOSOPHY |x Ethics & Moral Philosophy. |2 bisacsh | |
| 650 | 7 | |a Communication |x Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Mass media |x Moral and ethical aspects |2 fast | |
| 758 | |i has work: |a Mass moralizing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDPbG94vmgbPKpqhd6xWC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hopkins, Phil, 1958- |t Mass moralizing |z 9780739188514 |w (DLC) 2015000455 |w (OCoLC)898161518 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2010985 |z Texto completo |
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