Mass moralizing : marketing and moral storytelling /

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Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hopkins, Phil, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, [2015]
Temas:
Mass media > Moral and ethical aspects.
Communication > Moral and ethical aspects.
Marketing.
Marketing
Médias > Aspect moral.
Communication > Aspect moral.
marketing.
PHILOSOPHY > Ethics & Moral Philosophy.
Communication > Moral and ethical aspects
Mass media > Moral and ethical aspects
Acceso en línea:Texto completo
Descripción
Sumario:Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves into commodities. It sheds light on a subtle but important new concern about the ever-shrinking difference between human values and consumer values. <br />
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780739188521
0739188526

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