Cargando…

Predictive marketing : easy ways every marketer can use customer analytics and big data /

"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Artun, Omer, 1969-
Otros Autores: Levin, Dominique, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2015.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBOOKCENTRAL_ocn906937037
003 OCoLC
005 20240329122006.0
006 m o d
007 cr |||||||||||
008 150407s2015 nju o 001 0 eng
010 |a  2015013811 
040 |a DLC  |b eng  |e rda  |e pn  |c DLC  |d YDX  |d OCLCF  |d N$T  |d IDEBK  |d EBLCP  |d YDXCP  |d DG1  |d CDX  |d DEBSZ  |d UBY  |d OCLCO  |d RECBK  |d UMI  |d DEBBG  |d CCO  |d K6U  |d LOA  |d TEFOD  |d UAB  |d GGVRL  |d LIP  |d PIFAG  |d FVL  |d ZCU  |d OCLCQ  |d MERUC  |d U3G  |d U3W  |d COCUF  |d OCLCQ  |d D6H  |d OCLCQ  |d STF  |d WRM  |d OCLCQ  |d MUO  |d ICG  |d VT2  |d COO  |d OCLCQ  |d WYU  |d G3B  |d TKN  |d OCLCQ  |d DKC  |d OCLCQ  |d UWW  |d UKAHL  |d UX1  |d OCLCQ  |d S9I  |d C6I  |d RDF  |d OCLCQ  |d UKMGB  |d OCLCO  |d OCLCQ  |d INARC  |d OCLCO  |d OCLCL 
015 |a GBB5B4086  |2 bnb 
016 7 |a 017496771  |2 Uk 
019 |a 952493350  |a 992928449  |a 1087459690  |a 1103263626  |a 1104667758  |a 1105785418  |a 1107325296  |a 1124359744  |a 1148073992 
020 |a 9781119037323  |q (electronic bk.) 
020 |a 1119037328  |q (electronic bk.) 
020 |a 9781119037330  |q (electronic bk.) 
020 |a 1119037336  |q (electronic bk.) 
020 |a 1119037360 
020 |a 9781119037361 
020 |z 1119037328 
020 |z 1119037336 
020 |z 9781119037361  |q (hardback) 
020 |z 9781119175803 
020 |z 1119175801 
024 0 |a 99973653184 
024 7 |a 10.1002/9781119175803  |2 doi 
029 1 |a AU@  |b 000060217165 
029 1 |a AU@  |b 000061011297 
029 1 |a CHNEW  |b 000944184 
029 1 |a CHVBK  |b 480244162 
029 1 |a DEBBG  |b BV043397694 
029 1 |a DEBBG  |b BV043622859 
029 1 |a DEBSZ  |b 445100621 
029 1 |a DEBSZ  |b 469077514 
029 1 |a NLGGC  |b 400863723 
029 1 |a UKMGB  |b 017496771 
035 |a (OCoLC)906937037  |z (OCoLC)952493350  |z (OCoLC)992928449  |z (OCoLC)1087459690  |z (OCoLC)1103263626  |z (OCoLC)1104667758  |z (OCoLC)1105785418  |z (OCoLC)1107325296  |z (OCoLC)1124359744  |z (OCoLC)1148073992 
037 |a CL0500000754  |b Safari Books Online 
037 |a A07C7C09-1DB8-46AC-B784-D82AC1257FDD  |b OverDrive, Inc.  |n http://www.overdrive.com 
042 |a pcc 
050 0 0 |a HF5415 
072 7 |a BUS  |x 082000  |2 bisacsh 
072 7 |a BUS  |x 041000  |2 bisacsh 
072 7 |a BUS  |x 042000  |2 bisacsh 
072 7 |a BUS  |x 085000  |2 bisacsh 
082 0 0 |a 658.8  |2 23 
084 |a BUS043000  |2 bisacsh 
049 |a UAMI 
100 1 |a Artun, Omer,  |d 1969- 
245 1 0 |a Predictive marketing :  |b easy ways every marketer can use customer analytics and big data /  |c Omer Artun, Dominique Levin. 
264 1 |a Hoboken :  |b Wiley,  |c 2015. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a "Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations -- in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience"--  |c Provided by publisher 
588 0 |a Print version record and CIP data provided by publisher. 
505 0 |a Part 1: A Complete Predictive Marketing Primer. Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers -- An Easy Primer to Predictive Analytics for Marketers -- Get to Know Your Customers First: Build Complete Customer Profiles -- Managing Your Customers as a Portfolio to Improve Your Valuation -- Part 2: Nine Easy Plays to Get Started with Predictive Marketing. Play One: Optimize Your Marketing Spending Using Customer Data -- Play Two: Predict Customer Personas and Make Marketing Relevant Again -- Play Three: Predict the Customer Journey for Life Cycle Marketing -- Play Four: Predict Customer Value and Value-Based Marketing -- Play Five: Predict Likelihood to Buy or Engage to Rank Customers -- Play Six: Predict Individual Recommendations for Each Customer -- Play Seven: Launch Predictive Programs to Convert More Customers -- Play Eight: Launch Predictive Programs to Grow Customer Value -- Play Nine: Launch Predictive Programs to Retain More Customers -- Part 3: How to Become a True Predictive Marketing Ninja. An Easy-to-Use Checklist of Predictive Marketing Capabilities -- An Overview of Predictive (and Related) Marketing Technology -- Career Advice for Aspiring Predictive Marketers -- Privacy and the Difference Between Delightful and Invasive -- The Future of Predictive Marketing -- Appendix: Overview of Customer Data Types. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing. 
650 6 |a Marketing. 
650 7 |a marketing.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Marketing  |2 fast 
700 1 |a Levin, Dominique,  |d 1971- 
758 |i has work:  |a Predictive marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCH6YdgWyk3j7C39wvX87gX  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Artun, Omer, 1969-  |t Predictive marketing.  |d Hoboken : Wiley, 2015  |z 9781119037361  |w (DLC) 2015013473 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2130996  |z Texto completo 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781119037361/?ar  |z Texto completo 
938 |a Internet Archive  |b INAR  |n predictivemarket0000artu 
938 |a Askews and Holts Library Services  |b ASKH  |n AH28836820 
938 |a Coutts Information Services  |b COUT  |n 31234806 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL2130996 
938 |a EBSCOhost  |b EBSC  |n 1050355 
938 |a Gale Cengage Learning  |b GVRL  |n GVRL04DM 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis31234806 
938 |a Recorded Books, LLC  |b RECE  |n rbeEB00659334 
938 |a YBP Library Services  |b YANK  |n 12580747 
938 |a YBP Library Services  |b YANK  |n 12567941 
994 |a 92  |b IZTAP