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Collaboration in tourism businesses and destinations : a handbook /
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successf...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, England :
Emerald,
2015.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances. |
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| Descripción Física: | 1 online resource (369 pages) : illustrations, tables |
| Bibliografía: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9781783508068 178350806X 1322889988 9781322889986 |